Marketing for Hackers: a 5-min intro, 97% BS-free

http://dbasch.posterous.com/marketing-for-hackers-a-5-min-intro-97-bs-fre

by diego • 15 years ago

48 7 15 years ago

dbasch.posterous.com

base• 15 years ago

what are the best resources in marketing of web apps?

diego2• 15 years ago

Here's one: http://www.seomoz.org/blog/seo-for-startups-top-7-lessons

seiji• 15 years ago

Why do people keep using posterous? It's down, it's hacked, it's putting USE OUR SERVICE overlays everywhere... there has to be a better way.

diego2• 15 years ago

It's convenient, and it has a decent theme by default. Plus I've met the guys and I like them. I'd say they are doing a good job at marketing themselves :)

alphadog• 15 years ago

Baffles me too. A self-hosted WordPress install is pure vanilla and offers plenty of tasty toppings a hacker can integrate via core APIs and theme hooks.

aw3c2• 15 years ago

A self-hosted Wordpress also requires you to install the latest update every 2-3 weeks.

jbm• 15 years ago

I take issue with the first paragraph.

You know what keeps me up some nights? The idea that someone is going to go into credit card debt to buy some app that I put onto an app store. I'm betting the people who are more likely to listen to marketing are more likely to fall into that category.

For certain groups within the long tail, marketing's effectively mind control. Yes, we can look down on them as being pathetic or weak or whatever, but it's just the way it is.

So yes, marketing can be evil. It often feels like "Buy useless crap (overhyped stocks included) you don't need on your HELOC so I can be 'responsible' and maintain my savings account.".

Yes, I do look down on it. I look down on it - and at the same time, I use it.

(I offer no solutions, and am a hypocrite. I never go into debt)

Marketing for Hackers: a 5-min intro, 97% BS-free

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