EthicalAds, a privacy-focused ad network for developers

https://www.ethicalads.io/

by ericholscher • 6 years ago

2 2 6 years ago

mgreg• 6 years ago

Love the idea behind EthicalAds and hope for great success for you guys as an alternative to the tracking industry that is online advertising.

Couple of thoughts and questions:

1. When submitting to HN the front page probably isn't the best thing. The blog post at https://www.ethicalads.io/blog/2020/12/ethicalads-newsletter... seems more interesting to me because you detail the number of ads, publishers, and revenue. It's much more likely to generate interest and discussion.

2. Classic two-sided market problem in that you need to attract advertisers and publishers to the network and there's no incentive to take the risk of joining. Any thoughts on how to make the network more attractive to publishers and advertisers?

3. Really like the focus on a niche audience (developers), at least as a starting point. There's probably an answer to #2 above.

4. Are there plans to increase the contextual awareness of the ads? E.g. if the publisher is focus on front end tools (e.g. react) might be able to tailor the ads on that site to more front-end relevant advertisements.

forsaken• 6 years ago

1. Thanks for the input! I'll submit that as well :)

2. Luckily we run our largest publisher, which is how we seeded the market. Now we are doing the classic balancing act on both sides

3. Yep -- it helps :)

4. Yea, we do keyword-targeted ads: https://ethical-ad-client.readthedocs.io/en/latest/#page-spe... -- this allows publishers to target the ads based on content of the pages.

Thanks for the feedback/questions! Maybe I should also do a Show HN: to get more ideas.

EthicalAds, a privacy-focused ad network for developers

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