Apple Reportedly Rejecting Apps With Pay-Per-Install Campaigns

http://gigaom.com/2011/04/19/apple-reportely-rejecting-apps-with-pay-per-install-campaigns/

by gyardley • 15 years ago

33 16 15 years ago

kogir• 15 years ago

I really hope this is true. Nothing frustrates me more than how much being in the top 50 matters, combined with how easy (if expensive) it is to game. Weighting anonymous, real usage information would be a huge boon and make rankings infinitely more useful.

Though I suppose it's only a matter of time until that too is gamed.

gyardley• 15 years ago

Oh, I'm almost certain it's true. Apple has always been uncomfy with the pay-per-install business.

Unfortunately that was one of the only measureable ways to cost-effectively market iOS apps. Now the best strategy is to try and curry favor with Apple and get a front-of-iTunes promotional slot. Good for Apple but pretty unpredictable for developers.

prassarkar• 15 years ago

> try and curry favor with Apple and get a front-of-iTunes promotional slot

This works in the favor of big name brands who probably have a open sales channel through iAds which makes it easier for them to get promoted. It sucks for indie app developers who have limited ways of getting noticed by the Apple editorial team.

mike_h• 15 years ago

Usefulness is complex: "top 50" was a hack that made sense in a small and novel app world; it makes little sense now that so many tastes are represented in the iOS user base. Pay-per-install is one way to shake more material into view and see if it sticks.

Apple makes money (and users benefit) by putting new material in front of eyeballs. They're going to be very careful about how they tweak the rankings.

nhangen• 15 years ago

Well, for someone like me, spending a few $ per day was an inexpensive way to push my app into the charts so that people see it in search.

The system is gamed, but not by the little guys. It's the big studios that do it.

jobu• 15 years ago

This doesn't solve anything. The "problem" is that it's very difficult to match people up with apps they will like. Apple gives you two options: 1)search box 2)look at the Top lists

The search box is horrendous, and makes it difficult to find an app even if you already know the name. The top lists contain a few gems, but are mostly filled with crap I would never use (especially the free).

The companies "gaming" the top free list were trying to work within this framework to get their apps out there and noticed. Some apps do well and stay on the list organically after the install campaigns, and others drop like a rock. I don't think these install campaigns are a great option, but there isn't a better marketing tool at this time. The best thing Apple can do to combat this is improve their search interface.

glhaynes• 15 years ago

There are also many featured (top-billed, "New and Noteworthy", "Staff Favorites", etc) apps and, at least on the iPad, there's a "Genius" function that recommends apps based on what's on your device already. I agree the store could be considerably better, though.

zefhous• 15 years ago

Actually, Apple also provides a "Genius" section on the iPhone App Store app. It's been around for a while, but I don't think they've put it in iTunes or pushed it very hard.

But yes, in general I agree with your assessment of the problem.

nixarn• 15 years ago

I think Apple should just changed their algorithm and not ban these systems. You can always buy users anyway (by ads and similar).

TapJoy works really well with some games, allows for customers who are unable to buy stuff to still get access to premium content which in returns gives the developer a profit to fuel future development & games.

r00fus• 15 years ago

They should have done this months ago.

A large portion the top-rated apps in Games category have completely perfunctory reviews that are content-free with 100% positive (because no who doesn't get paid installs/reviews the app).

Compare and contrast with unique high-rated games like "Battleheart" or "Sword & Poker", where the reviews reveal a lot about the game mechanics.

When the App Store ratings become meaningless, I'm forced to use outside channels to "filter" my searches, and that puts Apple's power into someone else's hands (not to mention annoy users).

mikek• 15 years ago

The best quote from the article:

"And it’s good, Tapjoy said, for publishers, who are able to monetize users who wouldn’t otherwise pay."

So basically, Tapjoy admits that developers are paying them to send them users who don't pay for apps... so that they can be monetized by more Tapjoy installs. Pay-per-install is a huge pyramid scheme.

jws• 15 years ago

Guilty.

I've been playing Gunner Galaxies HD, and have probably downloaded a dozen apps, then deleted them after one launch just to get in game upgrades.

j79• 15 years ago

Hopefully that's something Apple can monitor as well?

There have only been a handful of apps that I've downloaded and deleted right away. Most were in the Top 50 listing with low ratings. Curiosity was the main factor for me downloading. But the turnaround time for deleting was almost instant. I never understood how a 2 star app could be #5 on a list with other apps that ranked 4/5. If Apple could monitor apps that are downloading and instantly deleted (or deleted within 10 minutes of being downloaded), maybe they could knock them down a few spots (until they eventually fall off the rankings...)

DevX101• 15 years ago

Bad news for this guy: http://news.ycombinator.com/item?id=2318859

metachris• 15 years ago

Link to the mentioned app: http://itunes.apple.com/us/app/id399128529?mt=8 (Killer Apps)

kumph• 15 years ago

That's me. And actually, it's ok. I never expected this revenue stream would last forever, and it's the core business --- the app recommendations --- that's crucial. That's going well. We've got tons of happy users, a few great engineers, some cash in the bank, and several interested investors. In the long, in fact, this move by Apple will only accentuate the need for a good app discovery engine to help find everything outside of the top-50.

Apple Reportedly Rejecting Apps With Pay-Per-Install Campaigns

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