A startup for social begging

This is an interesting concept for a social game site, even if I am not so sure what its business model is.

Being the first person to have just won something on it I feel I owe them a plug in (I have no stakes in it, just happy to have won, trying to give back).

The site has its quirks and it is still in beta, there is loads of work to be done on it to get some traction. Improvements to the UX are being made all the time, would you have any suggestions as to what they could do better?

The site url: http://begfor.it