Ask HN: Best resources for running Adwords campaigns?

https://news.ycombinator.com/item?id=2434481

by southpolesteve • 15 years ago

8 4 15 years ago

news.ycombinator.com

I recently found myself being tasked with running all adwords campaigns for a new startup. Any recommendations for best practices or online resources? I have a good grasp on the basics and I am looking for some advanced optimization strategies.

kruegerb• 15 years ago

Admittedly, I don't know much about running Adwords campaigns, but you might want to check out AdGrok (http://www.adgrok.com)

staunch• 15 years ago

There is some stuff under AdWords here, from patio11: http://www.kalzumeus.com/greatest-hits/

SlightGenius• 15 years ago

Read up on Perry Marshall, he seems to be the go to source for all of it.

Additionally, Trada.com is providing a crowd-sourced solution.

Tools wise I guess I would refer you to wordtracker, and other keyword research tools. Since the more specific you are with your terms the lower the bid price can be.

cschmidt• 15 years ago

You can use a service like www.spyfu.com to get keyword lists for competing websites. Also, be sure to install the Adwords editor. It will make your life much easier.

Ask HN: Best resources for running Adwords campaigns?

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