New Rule: Stop Calling My Company a Lifestyle Business

- My business partner and I have been working 60-80 hour weeks for 12 years (8 years on this company).

- We started our business because we are passionate about the problems we are solving.

- My co-founder and I own 100% of our stock and our company is debt free.

- We get a nickel's worth of value out of every penny we spend.

- Our 2010 revenue was $450k, our 2011 revenue will be more.

- We have "world changing" funded players that compete against us (although we're regional) and we kick all of their asses.

- We are about to close our first M&A deal.

- Our customers will tell you that our website is WAY more important to them than Facebook or Twitter.

- We try our best to inspire our families and the people around us.

- We fight to win every day and dream of a $20M exit some day.

Instead using a term like "lifestyle businesses" (that, intentionally or not, belittles our efforts) to describe what we and many other hard working entrepreneurs do, please start referring to our businesses as "Ass-Kicking-Hyper-Awesome-Style Businesses" or something similar. The term "lifestyle business" is not descriptive. Thank you.

(This post was inspired by this thread: http://news.ycombinator.com/item?id=2337745)