Lessons from Research into Buttons

https://theconversation.com/i-studied-buttons-for-7-years-and-learned-these-5-lessons-about-how-and-why-people-push-them-110084

by mighty-fine • 7 years ago

5 5 7 years ago

theconversation.com

cosmodisk2• 7 years ago

Just this week had a meeting discussing strategies on how to reduce the number of duplicate leads on the CRM system. The meeting ended up with a discovery,that the lead capture form on the website submits multiple records if pressed too quickly. I couldn't count the number of meetings and discussion on lead gen we had.Knowing now that this button renders most of the stats on leads to rubbish,makes me quite sad...

extra882• 7 years ago

We had a form that was really slow to go through; we couldn't do anything about speeding it up because of where the submission went so we added a little JavaScript to disable the button after the first press.

cosmodisk2• 7 years ago

While I'm not in charge of the website dev in the company, that was the very first thing thst came to my mind.

extra882• 7 years ago

Originally published at The Conversation, where you don't have to push a button to dismiss an ad to read the actual article.

https://theconversation.com/i-studied-buttons-for-7-years-an...

dang• 7 years ago

Ok, url changed to that from http://blogs.discovermagazine.com/crux/2019/02/04/five-lesso.... Thanks!

Lessons from Research into Buttons

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