Angry Birds stretches its wings and swoops in on the board game market

My second reaction to Angry Birds - right after "hey, this is Artillery with more amusing graphics" - was "hey, this is the virtual version of that game with the blocks, the toy soldiers, and the rubber bands that my dad played as a kid, and then taught to me when I was a kid."

I predict they will sell a lot of these playsets. Video is great but miniatures have a charm all their own.

Tichy2• 16 years ago

An interesting bubble, this Angry Birds phenomenon. And people seem to be starved to buy things, all the time.

mechanical_fish2• 16 years ago

The secret is the pricing. Back in the old days I spent more money in the first hour of my Magic: The Gathering habit than my wife and I have spent on Angry Birds. Of course, MtG required printing and shipping physical cards.

Tichy2• 16 years ago

Still, even 0.99$ or whatever it costs is not nothing. I know people who have racked up several hundred EUR in App shopping. It adds up.

And people don't buy every game that is cheap.

lenley• 16 years ago

It's a great model the game play itself was already a well-proven concept.

http://armorgames.com/play/3614/crush-the-castle There are dozens of these extremely popular flash trebuchet games.

I think Angry Birds nailed the promotional loop part -- the game play itself is really similar to existing popular games.

sjs• 16 years ago

These guys are printing money.

citricsquid• 16 years ago

I know it's execution that matters, but it sort of disappoints me in an idealistic sense that Angry Birds got so widely accepted and liked when the concept isn't original; they just took another game and spiced it up a bit. Still a great achievement, but it makes me feel weird.

Angry Birds stretches its wings and swoops in on the board game market

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