Naming Your Startup

http://blog.asmartbear.com/naming-startup.html

by admp • 16 years ago

33 5 16 years ago

blog.asmartbear.com

lhnz• 16 years ago

> But then there’s Mint, a pretty name conveying no information that nevertheless got acquired for $170m by dinosaur giant Intuit.

...LOL! That's the worst example ever. Mint has plenty of money related meaning. Mint is green. Money is green. A mint is an industrial facility which manufactures coins for currency. I could go on...

smartbear• 16 years ago

Their logo is a mint leaf, so...

swombat• 16 years ago

Because mint is fresh and nice and a brilliant concept to be associated with... but "mint.com" is a brilliant brand name for a service like mint.com. Which explains why Aaron Patzer reportedly gave 1% of the company in series A stock in exchange for the domain (see 4th comment here: http://techcrunch.com/2009/10/08/startups-101-the-complete-m...)

mymex1• 16 years ago

I make my co-founders lock themselves in a conclave for days on end until we agree upon a name, and when that is done, white smoke billows out my chimney to signal the masses that a name has been chosen to represent my site on Earth. There might also be wine, and lots of praying that our idea will work :)

Dylanlacey• 16 years ago

Does the CIO have to sit in a special chair to determine if he's got any balls?

Naming Your Startup

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