GoodRx is coming for subscription prescription

https://techcrunch.com/2019/09/26/goodrx-is-coming-for-subscription-prescription-services-with-the-launch-of-goodrx-care/

by prostoalex • 7 years ago

57 38 7 years ago

techcrunch.com

lotsofpulp2• 7 years ago

I’m confused as to what value GoodRx adds in the payer - provider - patient chain?

Is this another data harvesting play? Why would insurance companies give GoodRx a piece of their revenue? They all have their own PBMs.

Why would a pharmacy give them a piece of their revenue? They can just charge $0.01 less to the patient and not have to pay a commission to GoodRx.

jib• 7 years ago

Advertising? “We have a big group of users, and being featured with us will cost you X and bring Y more sales”.

Price comparison sites is not a new thing?

facethrowaway• 7 years ago

GoodRx has well-connected Silicon Valley founders and a good PR team. We now see lots of this sort of submarine PR from tech companies.

http://www.paulgraham.com/submarine.html

edwhitesell• 7 years ago

Based on my experience (written about here: https://news.ycombinator.com/item?id=17183682) I suspect they're one of the many companies pushing flyers to doctor's offices just to gather data. They do appear to offer some lower prices on prescriptions, not exactly sure how that works though. Maybe they have some type of Costco-like "members only" model, except anyone and everyone is a member.

In any case, I'll never use their service(s).

davycro2• 7 years ago

I don’t know how goodRx makes money, but it’s a great tool for doctors. I use it every shift to pick affordable antibiotics, blood thinners, eye drops, etc for my patients. Yesterday I accidentally prescribed an ear drop that cost $320 for the bottle, when there was a $15 option that was just as effective. Only way for me to know that was GoodRx

midnitewarrior• 7 years ago

Thank you for doing this!

I was subscribed an otic cream that cost over $200 when the pharmacist told me there were similar, slightly less effective drops for $50. I spent 2 hours at the pharmacy calling back to my physician and waiting to try to get the prescription changed. Most don't have that time flexibility to do that.

I think the pharmacist regretted telling me, as it was such a pain to get the prescription changed with my Dr.

njovin• 7 years ago

It seems crazy to me that as a professional who’s diagnoses basically has to be followed there’s no other means to know how your treatment plan will financially affect a patient.

Imagine if your car mechanic recommended a fix but had no idea what the parts would cost. And the difference between two perfectly suitable parts could be the equivalent of half of someone’s paycheck.

sct202• 7 years ago

GoodRx is partnered with PBMs which is why the pharmacies accept discount programs like that, because it's contractually required if they want to work with that PBM on other plans. https://www.drugchannels.net/2017/05/five-fun-facts-about-ne...

lotsofpulp2• 7 years ago

This was before Cigna (health insurance company) bought Express Scripts. I don’t see what the insurance company, who is paying for the medicine, gets out of having GoodRx in the middle.

JamesBarney• 7 years ago

Price segmentation for pharmacies I believe.

prepend2• 7 years ago

There are quite a few prescriptions that I know I need but currently require a doctors visit. That takes time and is expensive. Being able to connect with a doctor or nurse through telemedicine or an app for a set of basic scenarios, I would use it. It would likely be much cheaper as well (insurance prefers this because it’s $40 instead of $100 for a visit or whatever).

Getting an antiviral for early flu symptoms is much better when it takes 5 minutes for a prescription rather than a day or two for an appointment plus a few hours.

Similarly for UTI prescriptions or doing a strep throat test and course of antibiotics.

If we can avoid all the “no brainer” visits then that frees up healthcare for more important stuff.

pkaye• 7 years ago

I can tell you why you are getting a discount on pricing. The drug companies want to charge high as possible. So the insurers charge a copay to make the patient price sensitive. Now the drug company gives copay assistance to the patient to shield them for the copay. That way they can charge the highest amount to the insurer without the patient feeling he pinch. Now patients without insurance get screwed in this mess so some drug companies provide free medicine for some of these cases.

The real answer is the forbid these rebates and force drug companies to sell at a reasonable price. That is why Medicare prevents this kind of scheme. Also California recently restricts rebates on generic medicines. I have an essential drug due to my dialysis that became generic. I used to get a $85/month copay subsidy from the drug manufacturer. When it became generic, the copay became $10. You should have seen how hard they drug company employees were trying to push me to complain to state legislators about this.

woofyman4• 7 years ago

A 90 day supply of my 3 generic drugs using GoodRx is cheaper than 30 day supply using insurance.

hombre_fatal2• 7 years ago

And the manufacturer coupon of medication often only applies to 30-day prescriptions. GoodRx offers coupons for 90-day supplies.

Edmond• 7 years ago

90 day supply of prescription drugs has always been cheaper than 30 supply. It is also cheaper if you it get mail-delivered.

Prescription benefit managers like Medco/ExpressScript have offered such options for years...Not sure what the GoodRX angle is.

woofyman4• 7 years ago

Using GoodRx, $120 for 90 day supply of 3 generics. Using insurance, $180 for 3 generics 30 day supply.

jcims• 7 years ago

Probably better marketing.

hombre_fatal2• 7 years ago

GoodRx is just a smartphone app that doesn't even require login. You just pick your drug, dose, prescription duration, and let the pharmacist scan it. It's so accessible that the pharmacist told me about it and then scanned her own app on her smartphone for me.

I don't know anything about the competitors, but do they have as frictionless of a UX?

atombender• 7 years ago

Do you know how to find out what a given drug will cost with insurance, other than going to the pharmacy and ask them to ring it up (which takes several minutes at my local Walgreens)?

I've brought a GoodRX coupon to the pharmacy a couple of times, and every single time it's been cheaper with my insurance (which isn't anything special).

The last time I did this, I was also puzzled to hear the pharmacist say that they "already had my GoodRX coupon in the system". I thought the coupon would be unique for each medication.

endemic• 7 years ago

Do you know how to find out what a given drug will cost with insurance?

Theoretically your insurer should provide that via some sort of online portal, but in my experience the usability of such tools has always been terrible.

dhruvp• 7 years ago

For those wondering, here’s how GoodRx works and makes money:

1. GoodRx obtains prices of drugs at all pharmacies through contracts it has with PBMs (middleman that determines insurance payouts to pharmacies).

2. Pharmacies have wildly different prices from one another - going to one pharmacy over another can save you and your insurance a lot of money.

3. When you use a GoodRx coupon, the insurance company pays GoodRx a small amount as they had to spend less on their patient thanks to the coupon (i.e they didn’t use a super expensive pharmacy).

4. The pharmacy pays GoodRx a referral fee (kind of like a restaurant pays yelp a referral fee when you use a yelp coupon).

Over the last 5 years, insurance companies are increasingly pushing high deductible plans on to employers. As a result, patients are way more price sensitive than they used to be. If you had no deductible, you probably wouldn’t care too much about drug price differences because the copays wouldn’t be that different. However, due to these new plans you care a lot more and hence services like GoodRx and Blink become a lot more important.

appleflaxen• 7 years ago

but it works even if you have no insurance. plus it doesn't know what insurance you have. isn't that incompatible with what you are describing?

ilaksh• 7 years ago

I have used GoodRx when I did not have insurance. I believe that is a very significant part of its business model.

Adding "prescription services" now, essentially GoodRx is becoming a health insurance company that doesn't actually do the insurance part. I mean, it's really offering virtual doctor visits.

So the next step would be "emergency coverage" for an "additional monthly service fee" with an optional "self-pay threshold" for lower monthly fees and higher "emergency assurance".

I think it would be a good thing if they could take it all the way. The thing that is not clear is whether any company could actually make that profitable without excluding people who had certain expensive conditions.

GoodRx is coming for subscription prescription

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