Startup Logos from 2010

http://blog.designcrowd.com/article/243/50-startup-logos-from-2010

by davidedicillo • 16 years ago

25 18 16 years ago

blog.designcrowd.com

calbear81• 16 years ago

I would knock off some points for the "web 2.0" style logos that incorporate elements that don't translate well to black/white print form or cannot be easily recognizable when constrained such as on embroidery.

Semiapies2• 16 years ago

That seems obvious, but for a company that interacts with customers online...why?

Periodic• 16 years ago

You want customers to think about your brand, and to do that you want to give them every exposure you can. You might end up with magazine adds, outdoor adds, or t-shirts, all of which can be strong marketing tools.

Putting your logo offline makes your brand seem more concrete, it helps pull you out of the pure virtual realm so that customers can relate to you better.

shadowpwner2• 16 years ago

Look at other examples of a purely online company. I'm not saying not to be innovative, but logo branding is similar offline and online.

wmwong• 16 years ago

For non-designers, telling whether something is designed well or not usually is a feeling. It would be very helpful if it could be put into words why each logo was in each category. That usually turns a feeling into substance that can be reused.

periferral• 16 years ago

i agree. cant really tell what is great about groupon and what is terrible about the echo logo.

awj• 16 years ago

Also, SimpleGeo and StockTwits seem to be using about the same concept: use the company name as the logo, replace a letter with a symbol representing the business. The former is "good" while the latter is "average", and without an indication as to why it looks like this list is entirely arbitrary.

bherms• 16 years ago

I agree too... Categorizing these based on subjective gut reaction from a single person takes away any credibility from the author.

foresterh• 16 years ago

Same here... I think a lot of the ugly ones are great, and the great ones are ugly.

pedrokost• 16 years ago

It seems that logos with rounded fonts are worse than logos with more 'squary' letters (I realize I lack some appropriate terminology). Could that be because squary fonts are more serious looking, more trustworthy?

shadowpwner2• 16 years ago

Why are you posting here, and not the actual website? It's less likely that the author of the post will read it.

dasil003• 16 years ago

Github Octocat is not a logo, it's a mascot, and a damn awesome one at that.

guywithabike• 16 years ago

Ask yourself: If she didn't have the headers, could you tell what order the list was in (good to bad or bad to good) or where the line was drawn?

I sure couldn't.

dhimes• 16 years ago

I agree. I can see that the fonts in Yinzcam and meesocial don't work, but I can't see why, for example, Crowdrise is worse than Boxee.

tomdeal• 16 years ago

Aside from the subjective Good/Average/Bad this is a very nice list of how logos in 2010 looked. Most of them are simple and clean. If I remember correctly, in 2008/2009 we had a lot of shiny logos with shadows (the typical web2.0 look) which has been abandoned almost entirely. This years logos are more designed than just made, they invlove more of the product they represent.

to• 16 years ago

yeah why is the octocat under ugly? i mean i get 4square, that thing looks like someone colored a volleyball poster from the 60ies...

Startup Logos from 2010

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