iPod nano Watch Project Makes Kickstarter History

http://mashable.com/2010/12/17/kickstarter-ipod-nano/

by apedley • 16 years ago

28 25 16 years ago

mashable.com

chaosmachine• 16 years ago

Lots of comments from yesterday:

http://news.ycombinator.com/item?id=2015076

trizk• 16 years ago

It should be noted that they have not really raised any equity capital. The $1M are pre-orders for the iPod Nano watch, and hence is revenue. In this sense, Kickstarter is ingeniously being used as a platform for virally marketing the product (concept) and as a sales channel. Kudos to them for their success.

muhfuhkuh• 16 years ago

Kickstarter is shaping up to be the ultimate R&D/test marketing platform. You have an idea, you can make prototypes, you test market the prototype on Kickstarter, the consumer speaks with their wallet, and you can either take it to the mainstream or gracefully exit whilst giving away some "exclusive" tchotchkes to the people who paid in.

It could also become the manufacturing version of a "pop-up store", where potential buyers are given "exclusive" timed access to a product before it hits the mainstream outlets. This exudes value (like the Humble Game Bundles or Macheist) while focusing laser-sharp on just one product (a la woot) and is compelling to our baser consumer desires for access, urgency, and exclusivity.

Could be an interesting pivot for kickstarter (or perhaps be a nice niche for someone to exploit).

EGreg5• 16 years ago

Actually I have been toying with this idea as a new way to produce art. Books. Movies, etc.

Because if take as an axiom that "once it's out there, it will be copied" then what if all the reliable money to be made was already made before the movie was released, and at the theaters, concerts, and physical books?

You could follow the progress of movies and fund them if you liked what you saw.

But there needs to be more incentive.

bradleyland• 16 years ago

Thank you for making this point. I've been going mad trying to explain to friends that, in this case, the money isn't "funding" in the traditional sense. Selling pre-orders is entirely different than receiving funding. In normal funding scenarios, the person providing the capital does so in order to receive some financial benefit in return for risking their money on the project. In this case, you're just pre-ordering various product packages. There is no return on your investment.

joshwa• 16 years ago

I'm guessing that they also secured a credit line based on the pre-orders, so they have enough cash to pay for prototypes, raw materials, molds/tooling, etc...

EGreg5• 16 years ago

My biggest question is, how did he get publicity? I doubt that simply putting a project on kickstart is gonna do it.

DanielBMarkham2• 16 years ago

This is a very good point.

We keep reading stories with business porn in the titles. Kickstarter is totally awesome, don't get me wrong. And this is a cool idea.

But the critical question is: how the heck did one random idea get so much movement? Because it's not just random, and it's not just generated by quality. If there's one thing I've learned on the web, is that social sites are somewhat deterministic.

So -- wonder what they did? Cross-promote? Blog a lot? Get some good press? That's the kind of stuff that is truly interesting and valuable, not the one mil in funding or even the coolness of the idea or the site.

EGreg5• 16 years ago

That's the kind of case study that would be really valuable for us all as entrepreneurs.

I could make the coolest video in the world but I doubt Kickstarter's random traffic is enough

Is there a good article on doing PR properly? I think it requires knowing people with good connections.

hop• 16 years ago

A good product design, those renderings are eye candy for tech blogs to repost, a great video, and people love rooting for the small guy. It's almost... why wouldn't it get a ton of press.

simonw• 16 years ago

I saw Kickstarte mentioned in a regional South African airline's inflight magazine today (1time) - a photography project about South Africans and their bicycles.

StavrosK3• 16 years ago

Somewhat tangentially, kickstarter seems to be one of the most successful startups these days, but you rarely hear about it. Why is that? They made, what, 100k off this item alone?

It seems like a company angels would do well to invest in...

acgourley2• 16 years ago

It seems like if they are making money thats a good reason not to take investment.

StavrosK3• 16 years ago

Indeed, but I wasn't talking about them!

jackowayed• 16 years ago

Their margins aren't that high. They charge 5%, and I think ~3% goes to Amazon, so on this they'll make ~$20k.

And since most projects are much smaller, I'd guess that in an average month, $1M is roughly the sum of all of their pledges. $20k/month is not a lot to run a business on. So I'd guess that they've taken investment.

StavrosK3• 16 years ago

Ah, true. I thought their margin was double that. They scale very well, however, since new projects cost them barely anything (just pageview bandwidth). I'd imagine that most of that money just goes in their pockets, which is still quite good for the future.

ryanlchan• 16 years ago

This is incorrect. The 5% fee is actually charged in addition to Amazon's fees. (see https://www.kickstarter.com/help/faq#WhatFeesDoesKickChar). This doesn't make much of a difference in profitability (20k vs 50k still isn't a whole lot), but it's something. Enough, at least, to keep bootstrapping.

And that's the main point of it - not to make a whole bunch of money, but to offer a really great service. As evidence, the Kickstarter guys have been going for a few years now, and it wasn't until very recently that they started taking any money out. They're really passionate about helping artists, filmmakers, and creatives find the funding that they need.

DanI-S• 16 years ago

Follow the link and check out the video of his trip to China, here:

http://www.kickstarter.com/projects/1104350651/tiktok-lunati...

Starting around half way through they show the process for preparing the silicone for the straps. It's absolutely mesmerising!

acgourley2• 16 years ago

This is a great way to take a product from concept to production.

But why do people want a watch they need 2 hands to read the time with, must be charged, and offers less functionality than most normal watches?

I guess I know the answer, watches are not really for telling time anymore, are they.

napierzaza• 16 years ago

100,000$. Not a million.

ugh• 16 years ago

$941,648 (minus Kickstarter’s 5 percent cut, less then $900,000 in the end).

A million is not accurate (but neither the headline nor the article ever refer to a million) but $100,000 is even less accurate.

6ren• 16 years ago

Now that this idea is validated, Apple will:

    A) acquire MINIMAL and hire Scott Wilson
    B) produce their own version
    C) not enter this market...

As a fashionable, designed product, it seems right up their alley, and Moore's Law says each version will get smaller. It's one of the few positions to carry a device, that people are used to (phone, watch, wallet, purse, keys, glasses, shoes, clothing, necklace, bracelet, ring).

BTW: How far off are facetime watches (aka Dick Tracy wristphone)? BTW: LG announced one in 2009 (multitouch, no video): http://www.foxnews.com/story/0,2933,477744,00.html and someone claims not a good idea http://dvice.com/archives/2010/07/wrist-speakerph.php

iPod nano Watch Project Makes Kickstarter History

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