Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats

https://futurism.com/pepsi-orbital-billboard-night-sky/

by gscott • 7 years ago

6 6 7 years ago

futurism.com

ddingus2• 7 years ago

I have to be honest. The outcome will be a very aggressive AD war.

Two fronts:

One, marketing people who just got left on terrestrial earth, feeling like chumps. They want in on that action.

Two, a ton of ordinary people, me included, who will seek to marginalize the living fuck out of Pepsi, maybe even also having had favorable thoughts about the brand, because just because a thing can be done, does not mean it should.

anonlastname• 7 years ago

It's possible that it could actually work, meaning, average Joe thinks its kind of cool and buys some pepsi.

ddingus2• 7 years ago

There are some people it will work for. I believe that too.

It is the much larger set of people who see the implications. And who see average Joe bag of doughnuts will already have had plenty of Pepsi impressions, if not Pepsi itself.

Driving some spurious sales with night sky pollution is not something to be rewarded.

bcaulfield• 7 years ago

Upvoting chiefly because I want to see what the HN community says about this one...

ohiovr• 7 years ago

Spam in space, the final frontier.

ChrisGranger• 7 years ago

Previously: https://news.ycombinator.com/item?id=19661204

Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats

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