Aol clones Groupon with Wow.com

http://smallbusiness.aol.com/2010/11/11/aol-launches-deal-of-the-day-site-wow-com/?icid=main%7Chtmlws-sb-n%7Cdl2%7Csec3_lnk2%7C184312

by Judson • 16 years ago

15 11 16 years ago

smallbusiness.aol.com

res0nat0r• 16 years ago

Sad, as I liked typing that short domain name to get to the World of Warcraft blog.

tbeseda• 16 years ago

Speaking of which. Where is it now?

FreakeeOutee• 16 years ago

http://wow.joystiq.com/

aw3c2• 16 years ago

I do not get the problem? Unless you are using that new site more than that blog, your browser should still give you the desired blog.

adriand• 16 years ago

There's a great big gold rush taking place right now for sites like this. Another one that's getting a ton of play in Ontario right now: http://www.wagjag.com

arst• 16 years ago

Indeed. In the Scoble interview posted a few days ago, pg mentioned the surge of groupon clones applying (and being rejected) to YC this round.

mikeryan• 16 years ago

Groupon is going to be a fascinating case study on the defensibility of a web property. I'm really interested in seeing how this plays out.

DevX101• 16 years ago

Yahoo is launching in this space too: http://mashable.com/2010/11/16/yahoo-local-offers/

I've heard yelp will be entering as well (I can't confirm if they're already there since yelp perma-banned my ip after I tried to do some lite-scraping)

jeromec• 16 years ago

But it doesn't clone Groupon...

Wow has no minimum qualification to purchase the deal (unlike Groupon's "tipping point," where a certain number of shoppers have to commit to it), and Wow plans to "keep it simple" and avoid gimmicks and games.

This would make potential buying experiences very different. The secret sauce of Groupon is collective buying power. This looks like a simple race to the bottom for merchants, except they are not guaranteed to get a certain number of purchases.

noelchurchill• 16 years ago

I could be wrong, but it seems Group is so popular now that every deal reaches the tipping point.

They need to have deals with a network effect so as more people buy the deal it then gains more value for each customer.

tibbon• 16 years ago

I honestly thought Blizzard had that domain.

Aol clones Groupon with Wow.com

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