Facebook: The Normalization of What Should Never Have Been Accepted as Normal

https://www.forbes.com/sites/enriquedans/2019/01/26/facebook-the-normalization-of-what-should-never-have-been-accepted-as-normal/#690c52831e41

by theBashShell • 7 years ago

190 75 7 years ago

forbes.com

FiveSquared• 7 years ago

Listen, FaceBook monetizes social interaction. It is completely normal and good to socialize, but Facebook is like someon read your mail and sold it. Oh wait, that’s GMail. My point is that they montitize and manipulate and obfuscate the real truth of their platforms.

jyrkesh• 7 years ago

Except that FB now has a consistent track record of leaking those "mails" (or friend lists, or interactions, or whatever) to 3rd party entities that I've never authorized to have that data.

Gmail on the other hand has one of the best security track records in the industry, minus state-sponsored snooping (but that's a bit of a different issue, I think). There's zero instance of my Gmail mails being used by Google in anything other than algorithmic ad targeting.

est313• 7 years ago

Even algorithmic ad targeting can be dangerous. If you are writing love letters to your secret gay lover then that should be between you two and you shouldn't get gay ads during other browsing activity, which might be in presence of others like your employer or family.

rock_hard2• 7 years ago

Just that Facebook doesn’t use the content of messages to inform ads or ranking!

Gmail does btw

yoavm• 7 years ago

Gmail doens't do that anymore. https://news.ycombinator.com/item?id=14620608

cs702• 7 years ago

A simple test for figuring out which of Facebook's arguments are sensible is to substitute "Facebook" for a different entity such as, say, a neighborhood association, the phone company, or a government agency. For example, take the subtitle of Zuckerberg's op-ed in the Wall Street Journal: "We need your information for operation and security, but you control whether we use it for advertising." Substituting:

* Would you be OK with your neighborhood association installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"

* Would you be OK with the phone company installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"

* Would you be OK with a government agency installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"

throwaway20483• 7 years ago

This exercise shows the ridiculous amount of power people have seceded to companies like Facebook over their personal lives, and how little awareness of it exists.

kodablah4• 7 years ago

It's not as much of an awareness issue as it is an apathy one. You can't make people care no matter how many of these crap articles are written. People need to just recognize people have different cost/benefit values concerning their data, the companies they give it to, and the services they receive. And that's ok, their opinion is no more wrong than anyone else's.

KaoruAoiShiho• 7 years ago

Yeah but fb didn't install spyware on my phone. I intentionally give data to fb so that they can share it for me...

beezischillin• 7 years ago

Their VPN app kinda did function shoddily least

https://www.cnbc.com/2018/08/22/apple-removes-facebook-onavo...

ohazi• 7 years ago

No, you intentionally give fb a photo or a piece of text to share. They hoover up everything else.

For example, they will record your physical location when you send a message or share a post, as well as randomly several times per day. They will also record which photos, posts, and ads you linger on as you aimlessly browse.

This is information that most people are not sharing intentionally, and it's not optional. Fb uses this information to build a profile on you that's separate from anything you share intentionally.

It's being referred to as spyware because most users aren't aware that Facebook does this, and wouldn't have agreed to it had they been offered a choice.

DSingularity• 7 years ago

Aside from the great comment below there is another reason why this is unfair. A new technology emerged. Society so thoroughly embraced it we may as well call it a utility. Now, they monetize it in ways which - had they done before they established market dominance - would likely have made society flee Facebook instead of embrace it.

Society was conned. Suckered in and now — once our society has become almost dependent on FB - we are being exploited!

kerng2• 7 years ago

Nope, they at one point just stole your address book, without consent. Later they added consent, but the UI is still sketchy and tries to trick people.

stevenicr• 7 years ago

Sometimes this is true, however many phones come with fbook preinstalled and some make it very difficult to remove it.

Another recent story showed how fbook is embedded with many other apps, at least api calls and such. so even if you don't install the fbook or messenger and never visit the site on that deivice, sometimes installing other apps that make api calls and send tons of data to fbook on thier (your behalf) -

so it's not so cut and dry.

I'd also argue that most people do not know how fbook gets and uses data on your device that you are not explicitly adding - they also don't know how this can affect other people in their vicinity or included in pics or contacts for example.

fb's spying is more pervasive than most know, and it's added by other apps without notice as well sometimes.

Is it spying if they record your info when you browse webmd or some other site that has beacons there? It may not be installed on your phone in that case, bit it's certainly spying imho. So is Big g analytics and others in many of those cases for that matter.

I don't think there any users who can truly control / stop this kind of thing (maybe .001% ?). There is virtually no education on these things. Short of a host file blackhole for known urls / ips - the normalization of this level of data collection and spying is amazing.

masonic2• 7 years ago

You sure do, if you installed their app:

Your full calendar

All your accounts and all of their contacts

Your precise location at all times you have Location services on

Storage, including accessing your files without notification

Etc.

mcintyre1994• 7 years ago

To be fair they did (still do on Android?) have a VPN that functioned as spyware, which seems like something people don't intentionally install a VPN for.

scarejunba• 7 years ago

I mean, if the phone company said I no longer had to pay the bills, they can have it. If the government agency let me keep my taxes, I'd be fine with it. I haven't interacted with any neighbourhood associations (they sound like a right pain in the ass) so I can't imagine I'd be happy to even listen to them whether or not my data is involved.

In fact, I'd also venture to say most people would make the same choices I have here.

buboard• 7 years ago

what an accurate, non-clickbaity and non-karmawhoring submission

ACow_Adonis2• 7 years ago

For context, I have a stub facebook account with practically no activity, mainly just to show people in our society i exist. I don't like social media and i think the whole phenomenon is a net negative for humanity.

Professionally, people might call me a data analyst or a data scientist, but to the layperson in terms of describing 'what I actually do for money', I think its basically 'imagine sherlock holmes grew up being able to program'.

There's an element of those 'what I think i do' memes in that statement, but I think there's an important philosophical concept I've been dealing with lurking under all that and I'm not sure how our society is going to deal with it.

Excluding those instances of 'actual spyware', people just ooze and leak information perpetually throughout the day. This information is being put out there whether they are aware of it or not, but its primarily the reciever's sensitivity, infrastructure and use of that information that determines whether its:

a) perceived as information at all

b) is captured

c) is then used for some purpose of the capturing entity

The character of sherlock holmes gets away with it because he's an anomaly, because people perceive him to be good and working against the 'bad guys', and honestly, because people just don't really think about the privacy and lifestyle implications of being in his presence.

Now however, we're at this point where corporations have an ability to collect the information that exceeds the average person's ability to comprehend/process that information. Its not as good as sherlock, buts its above that of the average person. Part of that is just because our educational systems do such a piss-poor job of getting people to interpret or analyse information, but part of it is just the natural evolution of systems and infrastructure now being able to capture, process and use the information being output into the world that's always has and always will be there.

A power company doesn't need to install any spyware: you just need to look at the patterns in your power consumption to determine what a person is doing at what times.

A phone company doesn't need to install any spyware: they need your hardware details, your physical location, metadata to serve you websites, metadata to provide you calls, your billing details and identity.

Your grocery doesn't need to install any spyware: they know the product mix in your trolley tells them everything they need to know, and if you pay with non-cash means or have a loyalty card, they also have sufficient identity and personal details as well.

Your bank doesn't need to install any spyware: they know the merchants, time, place, amount, and identity details of your transactions.

A government agency doesn't need to install spyware: you have a birth certificate, (will have) a death certificate, and you verify your identity each time you interact with them.

If you think those companies aren't doing this already, congrats, you're living in ignorance.

Facebook doesn't need to install spyware (whether they are or not is another question). People are participating in their ecosystem and on top of that, providing huge amounts of additional information out into the public stream in a systematic way that previously was not previously available and not previously being shared on such a scale.

The existence of facebook and social media (the structure of the thing itself, as an instance of a particular phenomenon on a certain kind of telecommunications and tech infrastructure, rather than the individual instances of companies) leaks and necessitates this information being put out there to be used.

Now, we can say to people 'i don't like that they're doing this with that information', but its important to separate that from the actual information being put out there, and from the fact that there are many individuals who can use and successfully interpret that information, whether they work for facebook or not.

You can try to ban facebook from using that information (god knows what that would look like, i imagine it would be a horrible set of laws), but its like trying to ban sherlock from having thoughts and piecing together the mud on your shoe from the footprint in the lobby: only there's a lot more sherlocks running around out there now and people are voluntarily putting cameras into their own home and broadcasting it.

rock_hard2• 7 years ago

You sir win the internet today!

Thanks for posting

selimthegrim• 7 years ago

Everybody always told me I’d always make a good private investigator - thanks for selling me on data science!

nokya• 7 years ago

Let's look at the bright side of this article: (almost) nobody cares.

imhelpingu• 7 years ago

I doubt I'm the only person in their 30's+ who can remember warning people that giving so much data to Facebook is a bad idea, and the response was just outright, sanctimonious screeching and accusations of unreasonable paranoia. I'm talking borderline religious zealotry from hipsters who consider themselves progressive and free-thinking.

kerng2• 7 years ago

The tragedy is that even now some are arguing that this is all perfectly okay...

godelski2• 7 years ago

I think people don't understand the power of that data. I think they also believe that organizations only have the data they explicitly give. I think this, because this is what others convey to me when I talk to them about data. People are realizing now the extent and power. I talk about why Facebook doesn't need to listen to your conversation to make those creepy ad suggestions. This is the best way I've found to explain it

tuesdayrain• 7 years ago

Personally I don't find any kind of ads creepy. I would prefer highly relevant ads to spam.

JetSpiegel• 7 years ago

When all is said and done, advertising is also the basis for Google’s business model; with one fundamental difference: advertisers on Google choose their segmented targets based on many variables, but Google will never give them the identity, address or personal data of its users, which it zealously guards, applying far superior security to do so than most of its competitors.

This article starts off well, but then it reveals its true colors.

bronzeage2• 7 years ago

If you don't like Facebook don't use it, it's that simple. Social networks need a critical mass of people to run, even a naive user would stop using Facebook when most of his friends aren't there.

Facebook isn't the first social network and it isn't the last. It gained the most momentum, sure, but it will eventually fall. The trend is already downward. Anything other than just moving on not using Facebook is half measure. If you're still using Facebook by now, either you are naive or misinformed.

mdolon• 7 years ago

I don’t think it’s that simple. For many, some of these social network products (ie Facebook or Instagram) have become deeply engrained in their lifestyle. Yes, they can still stop using them, but it is not that easy to because of the immediate consequences. If all of your friends and family use a product and have grown accustomed to communicating with you via that channel, it is difficult to offer alternatives — it’s completely feasible yes, but nevertheless still difficult. There is a psychological ball and chain effect that these networks create, which, in my mind, is one of the biggest dangers. That a corporation has enough leverage over your behavior to make leaving it’s product a psychologically or physically tough decision seems dangerous and wrong.

marci• 7 years ago

In some places, saying "If you don't like Facebook don't use it, it's that simple" is akin to "If you don't like Facebook don't use the Internet, it's that simple"

https://qz.com/333313/milliions-of-facebook-users-have-no-id...

https://www.theguardian.com/technology/2017/jul/27/facebook-...

bronzeage2• 7 years ago

I've heard so many creepy Facebook stories by now.

I know a psychologist who is well aware of privacy, which created a pseudonym account only to avoid her patients, which had the whole thing blown in her face when she installed Facebook app which then immediately suggested those patients she tried to avoid just because she had their phone, and those patients could briefly see her as a suggestion too. Nothing could help at this point, it didn't even need her permission for the phone contacts, just her phone number was enough for Facebook because it had already gotten the contacts of her patients which contained her number.

Just think about how ridiculous this is for a moment: anyone, including that shady taxi driver you ordered, or the plumber, or whatever, can suddenly get you as friend option in Facebook because you happened to call each other the other day and you're living in the same city. It gets super creepy really fast.

DanBC• 7 years ago

Similarly I visit mental health hospitals and facebook recommends patients of those hospitals to me as new friends.

It's really fucking creepy.

fingerlocks• 7 years ago

anyone, including that shady taxi driver you ordered

Wouldn't you have to save the shady taxi driver's number to your contact list for this to work?

gregknicholson• 7 years ago

I still believe social networks have a future, but that this future will have to be based on radically different business models, ones that do not see users as a commodity to be bought and sold, and that instead, respect them.

I don't accept the assumption that a social network must have a business model, or that it must be a business.

Facebook: The Normalization of What Should Never Have Been Accepted as Normal

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