I need someone to build my website. My budget is $200 and I need it ASAP.

How many times have you been asked this by friends, colleagues, and referrals. The person generally continues to say...

"I really don't need anything too advanced. Just a simple ecommerce/wiki/forum/community website. With a blog. It shouldn't take you more than a few hours. I actually could even do it myself no problem, but its just not worth my time. You know, I used to be the #1 COBOL programmer in the 70s."

At this point, I sarcastically interrupt "Would you like me to program your website in COBOL so you can maintain it?" They never get the satire...

"Oh, and really important. I like this website (shows random crappy website) that my friend has. Can you make it like this? You know, but different? We're ready to launch, all we need is the website, and we need it done ASAP. If you say its going to take 8 hours, I expect that you could get it done by tomorrow."

I usually respond to this with "Sure thing, if you pay in full now, I'll have it ready tomorrow morning." I'm never serious, but no one ever pulls out their checkbook either. Usually this ends the conversation, as if the website were so trivial, it doesn't warrant compensation.

My Analysis:

This happens to me almost weekly. I never accept these jobs obviously, but I find the apparent, almost desperate, need fascinating. Despite the plethora of "do-it-yourself" website builders (weebly, SquareSpace, Clover, heck even WordPress.com) these "small business" minded people aren't having their needs met. In fact, they are generally so technology inept (despite their COBOL tenure) that they wouldn't be able to navigate the "3 easy steps of building a website" on any hosted CMS if their lives depending on it.

I think this is where the hosted CMS market is failing. These companies are trying to make a CMS so easy, it's like making a Facebook fan page. The problem is, these small business people can't even make those! They usually hire a student to do that as well. What they really need is someone to hold their hand through the entire process. They demand the service of a $10k+ project budget with a top design firm, but have a $200 "I can do it myself if I wanted to" budget.

If someone could figure this out, they'd be siphoning up a billion dollar market easily. I don't think technology is the sole answer. I think it's a combination of extremely lean business processes with technology. Get cheap labor to do the hand holding while using the 3rd party CMS solutions. The small business wants to send an email describing what they want the homepage to say. They don't want to use a website builder to edit text. They don't want to do anything but talk to someone. The cheap labor can do the transition, and margins can be high.

I'd REALLY love to hear your thoughts on this. I never leave a problem as big as this just complaining. I always race to come up with a solution, and this one is a toughy.