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Internet Brands Acquired For $640 Million

http://dealbook.blogs.nytimes.com/2010/09/20/hellman-and-friedman-to-buy-internet-brands/

by prs • 16 years ago

2 1 16 years ago

DE

dealbook.blogs.nytimes.com

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byoung2• 16 years ago

Wow, I just left Internet Brands a month ago. I think it's a good time to sell. CarsDirect was their cash cow 3 years ago, but now it is in bad shape because of the auto industry, and the rest of their revenue is ad-driven (read: volatile). For example, a recent change in Google ad policy eliminated clickable whitespace in ads. Some publishers have seen ad revenues drop 30% as a result. And with the trend toward instant search and social media, I doubt they can keep squeezing revenue out of a portfolio of vBulletin forums with stale content.

Looks like the first cries of foul play have started: http://www.marketwatch.com/story/kendall-law-group-investiga...

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