IPhone takes 72% of Japanese smartphone market

http://www.appleinsider.com/articles/10/04/23/apple_iphone_takes_72_of_japanese_smartphone_market.html

by stanleydrew • 16 years ago

25 16 16 years ago

hugh3• 16 years ago

I haven't been to Japan for about seven years, but I get the impression that their "dumb" phones are almost as fully-featured as our smartphones. If there were only ~2 million smartphones sold there last year this would seem to imply that they're not heavily into the whole smartphone thing. Can anyone comment?

sh1mmer• 16 years ago

This headline is misleading.

They currently have 72% of sales not the market. There are a lot of "legacy" smart phone devices in Japan.

That said, capturing 72% of new sales is huge.

bobbyi2• 16 years ago

That's what the market is. The market for cellphone applications may include the entire installed base of phones, but by definition the "smartphone market" means people buying and selling smartphones.

jws• 16 years ago

This would be a good test for a "pundit tracker". Before the iPhone was available in Japan a popular theme was that Japan already has great stuff and the iPhone might get a boost from the halo effect, but that it wouldn't be special. 72% seems pretty special.

e.g.

wrong: http://www.forbes.com/2008/01/15/iphone-apple-japan-tech-wir...

wrong: http://www.tuaw.com/2007/12/19/docomo-to-carry-iphone-in-jap...

right: http://www.wired.com/gadgets/wireless/news/2008/06/japan_pho...

xsmasher• 16 years ago

Don't give Wired too much credit: "Why the Japanese Hate the iPhone" http://www.wired.com/gadgetlab/2009/02/why-the-iphone/

sunchild2• 16 years ago

Don't get too excited. iPhone is not very popular in Japan. You rarely see one there.

teejae• 16 years ago

As someone who lives in Tokyo, I beg to differ at this point in time. Last year, there were not many people holding iPhones on trains. Now, it's quite widespread.

brianobush2• 16 years ago

I was there in december 09 and saw quite a few while in Sapporo. Even my father-in-law has one, which tells me that it is pretty popular from my small sample set.

bobbyi2• 16 years ago

The theme I remember is people using the XBox 360 as proof that Japanese consumers will not buy hardware from an American company.

h4n• 16 years ago

To put things in perspective, iPhones were 4.9% of all new phones for 2009 (http://asiajin.com/blog/2010/04/23/iphone-2009-takes-4-9-sha...)

sunchild2• 16 years ago

This makes no sense to me at all. Almost no one uses iPhone in Japan in my experience. Just about everyone is using the standard long-rectangular clamshell form factor.

This article has to be wrong.

Update: Aha, probably comes down to "smartphone" semantics. Meh.

procrastinatus• 16 years ago

That's 72% of the approximately 4~5% that smartphones represent of the Japanese phone market.

http://whatjapanthinks.com/2009/05/30/smartphones-not-impres...

As others have pointed out, virtually all "dumb" phones in Japan support email and network. The clamshell form's keypad is comparable, if not superior, to mobile querty keyboards for typing Japanese language text. A sizable number (perhaps even a majority) of "dumb" phones also support streaming television, a contact-less payment chip, GPS, music playback, an app store.

I find the 4~5% (mostly foreign designed) smartphone percentage a lot more interesting to think about.

minouye• 16 years ago

Also interesting are the implications for Softbank (the exclusive carrier for the iPhone in Japan). They'll definitely keep taking market share away from NTT Docomo as they continue to offer innovative devices and compelling pricing.

spoiledtechie• 16 years ago

At least for once, we are exporting to a country like Japan other than just our food. Even tho I dislike the totalitarian regime of Apple, I am happy to see U.S. Technology in another country.

brianobush2• 16 years ago

well, we are exporting technology, the actual phone itself comes from china - where all apple products are manufactured.

louislouis• 16 years ago

A related and interesting question which I was just discussing with my friend the other day.. It seems japan is and has for a long been years ahead with their mobile phones and other technology. Why is it then that they haven't dominated foreign markets too? Why does it take so long for their tech to reach the rest of the world? Anyone know?

IPhone takes 72% of Japanese smartphone market

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