Google buys Doubleclick for $3.1 Billion

http://biz.yahoo.com/bw/070413/20070413005593.html?.v=1

by yaacovtp • 19 years ago

16 10 19 years ago

biz.yahoo.com

aston• 19 years ago

$3.1B in cash. That's pretty sick.

I'm guessing Doubleclick is basically going to stay independent (especially since they don't have any stake in Google). There's probably substantial culture mismatch, in which case integration of the company would be tricky.

JMiao• 19 years ago

I believe Google primarily bought DoubleClick for its audience reach and vast customer base, aside from playing keep-away from Microsoft. You could think of this deal as more pricey customer acquisition versus corporate integration.

theoutlander3• 19 years ago

Microsoft made a mistake!!! They better buy Yahoo NOW!

yaacovtp3• 19 years ago

Talked to a friend at doubleclick and the office is going wild!

ralph• 19 years ago

Dismay or joy?

Elfan• 19 years ago

Official blog post with a 5 page FAQ: http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html

yaacovtp3• 19 years ago

"Q. Does Google plan to eventually offer DoubleClick's existing services for free? A. At this time, we will continue to operate DoubleClick's services as they have been. They have proven to be a successful business and we don't have immediate plans to change their business model."

This question sounds like they assume publishers think adsense is a free service when in fact, they refuse to reveal what percent of revenue publishers are getting per click/impression.

Don't be evil - Sneaky - We want to store the world's data - Evil tyrant.

theoutlander3• 19 years ago

I think its .9 cents per impression ... and about 5 cents per click.

Google buys Doubleclick for $3.1 Billion

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