Pinterest Acquires “Deep Linking” Startup URX

http://recode.net/2016/05/03/pinterest-acqhire-advertising-urx/

by ilyaeck • 10 years ago

4 3 10 years ago

ilyaeck• 10 years ago

If any company has a chance to make deep linking/in-app search work, it's Google, maybe Apple. They already have the mobile ecosystem and control it. The recent troubles of URX, Quixey etc. illustrate the uphill battles startups will face in this space.

thebladerunner• 10 years ago

Quixey is still around, though.

minimaxir• 10 years ago

URX was YC S13. From their launch thread (https://news.ycombinator.com/item?id=6514604):

Our target customers are mobile commerce companies like LivingSocial whose inventory 1) has a higher cost of sale, and 2) isn't subject to the 30% App Store rake. This means that they are willing to be more aggressive with their paid marketing, similar to how things work on the web.

If the target demographic was LivingSocial, this was kinda inevitable.

Pinterest Acquires “Deep Linking” Startup URX

Related Stories