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How Starbucks Dominates Mobile Payments

http://worki.ng/how-starbucks-dominates-mobile-payments/

by hammerbrostime • 10 years ago

5 3 10 years ago

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3

mchahn2• 10 years ago

My wife and I use an amazon card. We get bonus credit towards future amazon purchases. I calculated the discount and it only amounts to around 1%. I'm a somewhat rational person but I still feel like I'm getting something free when using the rewards. Marketing power is kind of amazing.

benguild• 10 years ago

Why wouldn't you just get a cash back card with 1.5-2.0% back and no restrictions?

mchahn2• 10 years ago

Correction: The amazon card is 3%.

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