Bang-on parody of the pretentious startup “re-branding process.”https://medium.com/@localweb/forward-slash-the-story-of-how-massimo-guzmán-turned-our-simple-logo-into-a-brand-of-possibility-e32817bda1d3#.gyqup5vff&HN by byjess • 11 years ago 3 0 11 years agoMEmedium.com