How Google's new Logo is just 305 bytes

http://www.quora.com/How-could-Googles-new-logo-be-only-305-bytes-while-its-old-logo-is-14-000-bytes/answers/15246728?srid=3a0v&share=1

by nksonfire • 11 years ago

75 27 11 years ago

quora.com

chasing• 11 years ago

(What's this weird 9m.no redirect?)

nksonfire• 11 years ago

original link: http://www.top5techs.com/2015/09/how-googles-new-logo-is-jus...

ehamberg• 11 years ago

I'm surprised it's still being used (and a mod fixed the link now), but if you're curious, here's the discussion on 9m.no from 15 months ago: https://news.ycombinator.com/item?id=7783239 :)

ColinCochrane• 11 years ago

It's quite interesting to see how the new logo can be deconstructed to simple shapes.

That said, shouldn't the link be directly to the article instead of through a URL shortener?

nailer2• 11 years ago

While Google hasn't released the optimized 305 byte logo and it doesn't seem to be available online, I believe that they got the size down to 305 bytes as they claim.

Where do Google claim it is 305 bytes? There's no link provided. AFAICT there's no references in this article.

pazrul• 11 years ago

https://design.google.com/articles/evolving-the-google-ident...

trevorcreech• 11 years ago

It's in this blog post (search for 305): https://design.google.com/articles/evolving-the-google-ident...

ttkeil• 11 years ago

https://design.google.com/articles/evolving-the-google-ident...

nailer2• 11 years ago

Yeah it looks like the original article that this blog post ripped off included the link, the spammer just copied the text.

adevine• 11 years ago

Clearly, though, this is not how Google did it. For example, their blog post, https://design.google.com/articles/evolving-the-google-ident... , states that the upper case G is not just a circle, but slightly modified to make it more visually appealing.

alayne• 11 years ago

"How an Unvailable Simplified Version of Google's new Logo Could be 305 bytes."

moogleii2• 11 years ago

His final "G" is pretty different from both of Google's new G's.

bostonpete• 11 years ago

Well, he does mention that Google hasn't yet released its 305 byte variant of the logo, so we don't really have anything to compare it to yet...

moogleii2• 11 years ago

I meant it differs visually. I suppose it's possible Google has a different looking G for a compressed variant, but that would just be even more odd from a branding perspective.

sandworm101• 11 years ago

Does the size savings matter in comparison to the effort needed to identify (URL) and download the file? I mean to say, is this purely an exercise in graphics optimization or will Google see practical costs savings?

Bedon292• 11 years ago

The savings is for the users who are on extremely low bandwidth systems in markets they are trying to break into. 305 bytes is going to download a lot faster than 14kb, which I believe is what they said their old standard logo was. Even the 2kb svg mentioned in the article would be slower.

pixl97• 11 years ago

Even more important, 305 bytes is only a small part of a packet. Much less chance of a packet needing retransmitted on a low/poor quality connection.

huangc10• 11 years ago

I feel like they took something out of this guy's books: http://bchanx.com/logos-in-pure-css-demo

xefer• 11 years ago

This reminds me of Paul Prescod's article from 2003 which specifically used Google's landing page as an example of performance improvements that could be obtained by a judicious use of SVG:

http://www.xml.com/pub/a/2003/07/16/svg-prescod.html

gitdude• 11 years ago

Real reason for the redesign. Works for every screen. Loads fast. Aesthetic component is important but not so important. This is a real marriage of art and science for logos.

ionwake• 11 years ago

Shame it looks infantile

smashu• 11 years ago

agreed

detritus• 11 years ago

"Aesthetic component is important but not so important".

I wonder how this philosophy will hold up as the years drip by?

dchest• 11 years ago

Interestingly, the current logo I see on www.google.com is a 14K PNG (the previous one [from archive.org] was 8K, but lower resolution).

flak48• 11 years ago

This entire blogpost has sadly been plagiarized from a post by a different author here : http://www.quora.com/How-could-Googles-new-logo-be-only-305-...

Without even a link to or mention of the original source.

BrandoElFollito• 11 years ago

Yeah, I posted a comment on this bozo's article but I do not think it will go past the "approval" part...

dang• 11 years ago

Thanks. We've changed the URL to that from http://www.top5techs.com/2015/09/how-googles-new-logo-is-jus... and banned that site. I wish we had seen this sooner.

How Google's new Logo is just 305 bytes

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