Ask HN: What will it take to destroy the ads market? 4 years ago
Micropayments are the future. The problem with today's micropayment is the fragmented payment systems.
We'll move from ads to micropayments for content, when you can pay with your bank account, fractions of a penny in real time for seconds and minutes of content.
There will be big technology providers that supply the technology for the studios and content creators and will include many in one package. You will be paying seamlessly with your gpay on your browser or gaming console or whatever.