Look their own sales pitch in the article is the death knell for this startup.
Protocol with 911:
* Person has suspected heart attack symptoms.
* 911 is called, short triage on the phone.
* Ambulance is dispatched.
Protocol with this new startup:
* Person has suspected heart attack symptoms.
* Skype with doctor, short triage on Skype.
* Doctor quickly trains nurse (conveniently available on site) to take EKG (presumably while patient is grasping his chest).
* Nurse takes first EKG in her life.
* Doctor reads EKG, and calls 911.
Who in their right mind would call a gatekeeper instead of 911 in an emergency?