Why to Start a Startup in a Bad Economy 18 years ago
I agree totally about starting up something in a down economy. It's a great time to test the waters, position yourself for growth and then scale like crazy when the economy thaws. No good surfer ever catches a wave while it's breaking...by that time, it's too late and your eating coral reef. Good surfer bob up and down watching the horizon for the good wave... the big one. They see it before it ever starts to break and they're paddling at just the right time to nail it. Such is the start up entrepreneur in the bad economy. My company, InnoGage, will be able to weather this storm in the higher ed market, but we will be positioned for the global economy when it thaws.
Tom Williams http://blog.innogage.com