tjproberts

Ha, very good point. That made me sound a bit daft, didn't it?

Thanks for this comment - I think it's really valuable.

If I dare mention my SEO work for a minute - I've seen on so many occasions my "informational" content outrank my "product/conversion" content - so in that respect Google looks as though it follows the user interest just as you described.

So I definitely agree that we should create pages for the term in question and make the user happy. For instance, label 10 drivers that are great for beginner golfers, why they are great for golfers, maybe a YouTube video of a store pro using it and then just a small ad indicating you have said driver in stock, or you can get 15% off etc.

Much better than just planting a big BUY NOW product page, category page or equivalent. If you're targeting these keywords, either for PPC or SEO, meet the searcher's intent.

Hey there

Thanks very much for sharing this :) Hope it's some worth to some people