throwaway_29575

She's been running it for about 12 years, basically not long after the kids started at school. Growth has been organic, probably around 20% year on year at a guess.

For a long time new clients were mostly Google Ads/Remarketing, word-of-mouth and customer referrals and a few ongoing relationships with sales executives in traditional media like TV, radio, etc. Over time organic SEO has come into it as her ranking improved.

There's been minimal networking which is always a concern if online stops working. There's just not the time to be out at business chambers, BNIs, etc, look after kids and get work done. It's also a long term commitment.

In the digital marketing space it's the ambitious marketing managers who move from company to company (and like to work with someone they know). My wife makes a point of keeping them happy.

The issue is that in a competitive market it works both ways as every incoming manager will often have "a friend", so they have to be won over quickly to keep the account.

Nice year on year growth.

What are your sales channels? Is it mostly online (seo, ads, remarketing etc), b2b networking or word-of-mouth referrals?

My wife.

She runs her own web/digital marketing company and is the only full-time employee (which includes time for school pick-up/drop-off). She has a few freelancers for graphic design and content writing and I help out as I can while working a full-time corporate job.

Her company revenue is over 300k/year.