Statement on 4 Years of GDPR 4 years ago
As someone working in ad tech but not rooting for it to win at all costs: the biggest positive I see from GDPR is the fact that many ad tech data vendors have left Europe. I'm talking about vendors that aggregate personal data, track your location and the places you visit, the web sites you visit across multiple devices, etc.
i.e.
https://www.adexchanger.com/data-exchanges/tapad-is-shutting...