Actually, I take that back. You're right, there were fees for the applications. And I didn't send out 200-300 applications. I just received >200 info packages (not even sure anymore of the estimate, but it was a lot). Out of those info packages, I applied to several schools (probably five or so), which clearly stated their criteria for qualifying for a full-ride scholarship (usually GPA + test score combination).
Sorry for the unintentional lie, I wish I could edit the original post. I guess so many years do weird things with memory.