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theop

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Facebook was down 12 years ago

Even if I don't know you I fell pretty confident that is more probable that you are messing up with the login than FB. So the changes of a downtime are lower. The business value it's another topic...

I think is more because who is running A/B testing are not knowledgeable in stats, there are many other pitfalls that people fall into (in my personable experience) much worst than not using Bayesian rule, like sampling