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talGX

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The product lens 14 years ago

What Chris is saying is that there are two different lenses. It's almost impossible to have a correlation between these two - your customers are looking for different things than your VC. I always split my product into 2 - the main one for customers and a second one for VCs (with a more vision, sometimes different business model). When I raised VC money I used a different product demo than the beta which was already in use by the customers.

I find the correlation between UI/UX and conversation rate very interesting. Based on my experience these blog posts are usually very popular. For example : where to locate call to action buttons, location of the title, number of screenshots, etc. I made several tests on my web site, changing the design and location of the social networks buttons. After all the changes I increased the click rate from 2% to 8%. I couldn't find any good posts or references about this topic.