superluminary

In England that would read like hack journalism. It would cheapen the paper and make people doubt the story.

Everyone on the site gets funded, even the non-photogenic ones. It's quite well thought through.

Use a SASS mixin instead? @include red;

No reason why you can't provide real time updates on your content driven site. and respect progressive enhancement. I'd submit this would be the easiest way to do it.

Some ideas really do suck, and in this case, yes, it's always kindest to say so before someone wastes their time.

It's a bit like telling someone they have bad breath. Yes, it makes you the bad guy, but it's the kindest thing to do in the long run.