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I do believe that we're living in two political dimensions - dimension A, and dimension B. (This is purely academic distinction - just for illustrative purposes.)

I was just in Kansas, and all I saw were people that would benefit massively from Liberal/Democratic policies, and yet vote against their best interest Every. Single. Time.

Wrapping blue collar and middle class voters in a blanket of patriotism, near-worship of the military class and first responders, and positioning anything else as anti-American is very powerful.

This is the correct answer, not the other answers below. We call it branded search, or brand protection placements.

This is the sort of practice that will get Google in trouble with Congress.

The Bay Area (once a generation of boomers passes) will HAVE to become more like NYC - with "cities" (using that term loosely for places like Cupertino, Mountain View etc as these are really sterile suburbs with trip malls) becoming more like "boroughs" with an overarching authority.

We're talking a 30 year timeline, though.

- Stop smoking so much weed - Read regularly every night or at least 4-6 times a night - Exercise 4 times a week (I already do, just gotta keep it up) - Remain positive - Leave Silicon Valley

Let me be clear: I'm okay with NON-business specific challenges. AKA, from a marketing perspective:

How would you position a new SaaS service that allows you to track your children's school performance? (but the hiring company is in SaaS business tools)

Vs. doing work that is directly actionable and can be taken by the business, "How would you update our homepage?"

That's the line now. Not opposed to challenges.

Aside: marketers, engineers, whomever. Don't do free projects for companies. It's never worth it.

I monitor their site to make sure they never use the work I presented. Waiting to pull the trigger on a lawsuit!

Experienced this at a local tech company that will remain nameless. They're in the logistics space. They enable fast shipping for merchants.

Did 10+ hours of a challenge project - something I would have charged $5,000+ for, including a channel-specific attribution model (with defense of my choice), a complete onboarding campaign flow with timing, and sample email creative, lead scoring model, and a bunch of pedantic questions about my background and history. 15+ pages, presentations, etc.

Did three virtual conference calls. Met the head of engineering and CEO. Went over; great, energetic conversations.

Received a call from the recruiter, poor thing, and she could barely get the words out to me.

Them: "I'm so sorry... uh, but... but it was a no."

Me: "I completely understand! Not everything is a fit. Do you have any actionable feedback for me?"

Them: "Uh, they... I mean, we... just... are looking for, more? I think."

Me: "Um, okay. Thanks for the opportunity."

They still have not filled their head of marketing role. Two months later.

(I suspect their young founder didn't like me - not a problem, but not something you can tell a candidate.)

This article resonates.