How We Increased Our Conversion Rate By 311% 13 years ago
Thanks for sharing! At the risk of sounding pedantic, your increase was actually 211%:
(0.424 - 0.136)/0.136 = 2.117 (so 212% actually)
(Increasing something by 100% is doubling it, 200% is tripling it, so on and so forth.)
But to everyone saying he's overselling, if the title had said he tripled his revenue, would you say the same thing? This is a huge accomplishment no matter how you slice it!