pastforward

The takeaway of the article is: give me your email, I want to sell you stuff.

I like the other approach better: provide useful, actionable information to assert your expertise and foster trust.

Then provide additional products and services for a fee (without stupid pricing tricks).

If you look at competition as a form of mimicry, then yes, true innovation is almost impossible.

On the opposite end is the Blue Ocean Strategy. There's no competition because it's essentially a new product or service - an innovation. And that business is in a monopolistic position.

"It is not good for man to be alone." Genesis 2:18

Turns out we've known this from the start.