It is a bit sad to see the smartest engineers in the world all working towards implementing and maintaining the largest spying apparatus in history.
We should be focusing on learning from and highlighting people who are working to make the world a better place - and not focusing on employees from these companies. Any online news aggregator could institute a policy to not promote products or services of these companies. Unfortunately, many startups are operating with the hope that these companies acquire them, and so they're all to happy to continue extending this spying apparatus even further into other domains.