Chances are that your company or your industry will be commoditized especially when you don’t think it can happen because, in reality commoditization always happens
Everything else in the post rests on this, and I'm not sure that its true. Do you have research or statistics to support this claim?
I'm curious what these industries are. Oil? Investment funds? Pharmaceuticals?
I'm thinking that there are a few industries where commoditization has not happened over the last few hundred years. Of these, I'm curious how many of the industries commoditization could happen in, but has not, and how many (for some reason) are strongly resistant to commoditization.