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oblaff

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Agreed. Online advertising measurement remains opaque and there is no incentive to fix it.

The book Subprime Attention Crisis by Tim Hwang does a good job covering this! (It is a solid bear case for fb,g,etc as well :p)

I still have a difficult time understanding how increased homelessness is not a direct result of the number of comedy clubs per capita. The data presented corroborates as much and though correlation doesn’t mean causation, correlation certainly doesn’t indicate a lack of causation either. We go to great lengths to justify the results when the simplest explanation is staring right at you.