not-corrupt

I remember when it came out, and I sincerely doubt that there were bribes to get this design through.

It was just a sign of the times. Knowing the military for what it is, there’s just this incapacity to parse what’s appealing, and a push to grab the interest of young recruits. It’s pretty obvious that the digital pixel pattern fed into any marketing campaign involving buzzwordy digital cyber information superhighway bullshit, and that gave it the advantage.

It definitely felt like the kind of groupthink decision that falls out of focus groups. Just boring enough to not completely suck, but still reek obvious pandering to the core of a particular target audience.

The fundamental question being:

  Would a high school student 
  be caught dead in this?

Which is to say, what can we ask recruiters to wear in public school gymnasiums and auditoriums that will provide an opening so they feel like they’ll be able to connect and sell to the kind of kid that we can get to sign up? Digital, pixels, information technology, cybercommand. Gentlemen, take a look at the future.