Meet the Obama campaign's $250 million fundraising platform 14 years ago
Great writeup, thanks for sharing.
I've some questions to further understand the optimization process.
- In general, how did you measure improvements in conversion? What metric were you using? Something like LTV or the % of conversions each variation got?
- How exactly did you verify that the new version had a 14% larger conversion rate? Did you run an A/B test with both?