HN user
Seriously, this is a rather typical old-economy response to a well understood concept at this point: Simple works.
Coming from the inside of the enterprise web publishing world I'd suggest it's not 37signals that is missing something.
Of course the author (of the review) did found a chain of restaurants...
http://www.theglobeandmail.com/news/technology/science/want-...
Maybe it's not you that needs to change but how you fit in with the dominant early-bird culture.
My own experience suggests changing personal behavior, much less personality traits, is an uphill struggle that requires substantial effort. Gaius is right on the 30 days to make a habit theory...
I'm pretty sure this is the Spiders on Drugs reference you were looking for: http://www.youtube.com/watch?v=sHzdsFiBbFc
Given the audience here on HN, it would make sense to include the link in your question. This would be the community in which to gain awareness.
The question seems to center around the universal problem of mediocrity through popularity. It's not unique to the 'net. In the early 80s a flood of frat boys and party hounds invaded Dead tour and pretty much destroyed a truly beautiful thing. There's a similar trend happening at Burning Man. Pop culture visibility tends to dilute unique subcultures to the point of obscuring the original flavor.
Active mentoring of appropriate behavior and a willingness to exclude offending users seems to be the only way to preserve the culture. But if you take that approach too far you run the risk of becoming elitist and self-righteous.
Openness has a real value and very real risks. I like the "benevolent moderation" idea suggested by murrayh the best...
Snowcrash...
Link triggers my corporate content filter - bad bad bad
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