agree with all the above. i usually throw on brown noise/moving water youtube videos since the frequencies cancel out most distracting noises. one of my fav ambient music channels is obsidian soundfields on youtube.
another trick recommended by Huberman is wearing a hoodie and reading in front of a blank wall. this will will restrict your visual field and not get distracted by passing cars, light reflections, etc.
i think the biggest "trick" to follow through with reading is the screening process at the outset. ask yourself - why do i want to read this? what do i hope to learn from it/get out of it/etc? am i reading it just because other people are talking about it? answering some of these questions should help you follow through when you 'get stuck' or lose interest, which you can then review the initial reasons why you picked it up in the first place. should also make it easier to put down/ DNF