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madridorama

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agreed, I am curious about the logistics.

I'd guess that he has a wholesale contact, but the margins after shipping would still be very small. assume $8 for a t-shirt, $5 average for shipping, leaves $3 profit per sale.

The article specifically addresses LOLerApps that outsources all of their development. Not that they are a great case study based on any meaningful success, but it's interesting to see that there are startups who only outsource this sort of thing and yet sustain a business, even if fledgling.