You indirectly mentioned this in your talk: You have users enter their CC details whens starting a free trial on AR instead of when the free trial ends.
I've heard Rob Walling recommend this approach on his podcast, and noticed you do it for AR, but I've never seen you write about it. I would love to hear just a little more about it and any A/B data you've collected on it.
On the one hand it obviously decreases the number of users passing through the sign up stage of the funnel, but on the other hand it's obvious that the customers who do sign up convert a lot more.
Thanks!