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jw2k

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Quite simply, it's great market fit.

JavaScript has extremely low barrier to entry. Everyone has a browser, so you can get someone to get started without download any software. That's huge.

Rails has the benefit of providing a framework that can get someone building functional CRUD apps in a tremendously short period of time.

Between those two, you've hit a nice sweet spot where someone can be fully functional as a developer in a short period of time (talent/quality/patience aside).