Facebook launches its TikTok rival, Instagram Reels 6 years ago
perhaps commerce will be jammed in somehow?
Commerce is already integrated into the stories feed, not only with advertisements as you scroll through stories, but with "swipe-ups" that users can use to sell or advertise products with.
As much as this article paints a messy picture of Instagram as an app, it's still wildly popular and these issues don't seem to be hurting its popularity.