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igordcard

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Researcher and Software Engineer at Instituto de Telecomunicações. Creator of @wrkoutapp.

http://igordcard.com

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If the dip affected everyone equally it wouldn't be that bad, as most of the saturation found above the 4.8 would be leveraged... However these suggestions will be rated, in average, as greater as the overall empathy and knowledge users have regarding the kind of app in question. For instance, regarding my app Tabata Trainer (which went from solid 4.57 in December 9th to 4.21 at the time of this post), how many persons identify with the word "Tabata"? Most of them will never give a 5. If someone creates a game with a very similar name to a widely known and adorable game, then people will probably rate the suggestion highly. This kind of stuff will just lead apps to be rated unequally... and bad (really bad) apps will raise their ratings, which is shameful.

I completely agree with your opinion regarding being your own customer. Besides being the first customer of the system, it is also important to continue being so. When I created my first Android app, Tabata Trainer, I did it because I wanted to time my Tabata workouts while learning how to code for Android. I didn't even think about publishing it. Fortunately, the fact that I was the only customer of my app automatically made me aware of the most important blockers and bugs that would prevent any other person from using the app as well. It was after that that I realized I could actually publish it, and was surprised to see the results afterwards. However, many times when I added a new feature and didn't use it for myself (because I wasn't doing tabatas anymore), some people would report back or rate negatively. So, if you keep on improving or product, keep using it, or it may go from hero to zero.