Then I am happy to say I am happy for their recent changes, this certainly wasn’t the case a few years ago when I wrote them off, and even more not the case 10 years ago when I was still in the industry. I think it should be promoted as an example that consumer pressure and expectations can cause companies to change for the better.
I will say I remain skeptical on exactly how they can go from the ammonia wash + chemical food flavoring process to using fresh beef and not have any discernible difference in taste or food safety, but kudos to them.