What this reminded me of was the fiasco of the McDonald's CEO referring to the Big Arch as a "product". Is it a product? Sure. That is about the least specific word he could have used for it, and it implies that he doesn't care that it is a cheeseburger, but that any type of item produced by any company he happened to lead would have made him equally happy.
It is likely true that he is just there to run a business and feels no sense of pride in its specific offerings, but the accidental honesty was amusing.